{"id":231,"date":"2009-12-03T23:54:54","date_gmt":"2009-12-04T04:54:54","guid":{"rendered":"http:\/\/www.fullstopinteractive.com\/blog\/?p=231"},"modified":"2009-12-03T23:56:49","modified_gmt":"2009-12-04T04:56:49","slug":"the-rise-and-fall-of-design-within-reach","status":"publish","type":"post","link":"https:\/\/fullstopinteractive.com\/blog\/2009\/12\/the-rise-and-fall-of-design-within-reach\/","title":{"rendered":"The Rise and Fall of Design Within Reach."},"content":{"rendered":"<blockquote><p><em><span class=\"first-letter\">O<\/span>nce upon a time, way back in the 1990s, America was a land of design philistines. <\/em><span style=\"font-style: normal;\"><em>Dwell<\/em><\/span><em> and\u00a0Domino didn&#8217;t exist. On TV, people didn&#8217;t trade spaces, nor did straight guys have queer eyes to help them remake their post-frat-boy apartments. Many of us still thought Ray Eames was a man.<\/em><\/p><\/blockquote>\n<p>No company has been more responsible for America&#8217;s awareness of modern design than <a title=\"Design Within Reach\" href=\"http:\/\/www.dwr.com\/\" target=\"_self\">Design Within Reach<\/a>. Long before I made the decision to attend graduate school for interior design, it was DWR that taught me the difference between Eero Saarinen and Eero Aarnio. But according to Fast Company, <a title=\"Fast Company\" href=\"http:\/\/www.fastcompany.com\/magazine\/141\/a-modern-mess.html\" target=\"_self\">DWR is in trouble<\/a>.<\/p>\n<p>It&#8217;s disappointing to see a market-defining company lose the ideals that made them influential in the first place: overextending their brand, focusing on storefronts at the expense of Internet sales, even resorting to design knockoffs\u2014a cardinal sin in an industry where authenticity is currency.<\/p>\n<p>(via <a title=\"Kottke\" href=\"http:\/\/kottke.org\/09\/12\/the-rise-and-fall-of-design-within-reach\" target=\"_self\">Kottke<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, way back in the 1990s, America was a land of design philistines. Dwell and\u00a0Domino didn&#8217;t exist. On TV, people didn&#8217;t trade spaces, nor did straight guys have queer eyes to help them remake their post-frat-boy apartments. Many of us still thought Ray Eames was a man. No company has been more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[35,33],"_links":{"self":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/231"}],"collection":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":25,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":256,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions\/256"}],"wp:attachment":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}