{"id":2079,"date":"2011-05-07T22:12:57","date_gmt":"2011-05-08T02:12:57","guid":{"rendered":"http:\/\/www.fullstopinteractive.com\/blog\/?p=2079"},"modified":"2011-05-07T22:12:57","modified_gmt":"2011-05-08T02:12:57","slug":"what-every-client-should-understand","status":"publish","type":"post","link":"https:\/\/fullstopinteractive.com\/blog\/2011\/05\/what-every-client-should-understand\/","title":{"rendered":"What Every Client Should Understand."},"content":{"rendered":"<p><span class=\"first-letter\">M<\/span>arco Arment&#8217;s success with Instapaper is no accident. When you have his grasp of how to run a good business, it all falls into place. <a href=\"http:\/\/www.marco.org\/2011\/04\/30\/lion-safari-reading-list\">His recent post<\/a> on what the potential introduction of a Mac OS 10.7 Instapaper-competitor could mean should be required reading for everyone who fears competition and its allegedly deleterious effects on nascent industries.<\/p>\n<p>Marco:<\/p>\n<blockquote><p>My biggest challenge isn\u2019t winning over converts from my competitors:  it\u2019s explaining what Instapaper does and convincing people that they  actually need it. Once they \u201cget it\u201d, they love it, but explaining its  value in one quick, easy-to-understand, general-audience sentence is  more difficult than you might imagine.<\/p>\n<p>If Apple gets a bunch of Safari users \u2014 the browser that works best  with Instapaper \u2014 to get into a \u201cread later\u201d workflow and see the value  in such features, those users are prime potential Instapaper customers.  And it gives me an easier way to explain it to them: \u201cIt\u2019s like Safari\u2019s  Reading List, but better, in these ways.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Marco Arment&#8217;s success with Instapaper is no accident. When you have his grasp of how to run a good business, it all falls into place. His recent post on what the potential introduction of a Mac OS 10.7 Instapaper-competitor could mean should be required reading for everyone who fears competition and its allegedly deleterious effects [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[35],"_links":{"self":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/2079"}],"collection":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/comments?post=2079"}],"version-history":[{"count":1,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/2079\/revisions"}],"predecessor-version":[{"id":2080,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/2079\/revisions\/2080"}],"wp:attachment":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/media?parent=2079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/categories?post=2079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/tags?post=2079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}