{"id":1901,"date":"2011-03-09T13:43:47","date_gmt":"2011-03-09T18:43:47","guid":{"rendered":"http:\/\/www.fullstopinteractive.com\/blog\/?p=1901"},"modified":"2011-03-09T13:46:09","modified_gmt":"2011-03-09T18:46:09","slug":"introducing-full-stop-2-0","status":"publish","type":"post","link":"https:\/\/fullstopinteractive.com\/blog\/2011\/03\/introducing-full-stop-2-0\/","title":{"rendered":"Introducing Full Stop 2.0."},"content":{"rendered":"<p><span class=\"first-letter\">T<\/span>he first Full Stop site introduced us to the world. Designed in the months leading up to our launch, it had the visual hallmarks of a young company with bold ideas: it was big, bright, and brash. Eighteen months later, we\u2019re a little older, a little wiser, and thankfully, a little more established. It was time for a change.<\/p>\n<p>Witness: <a href=\"http:\/\/fullstopinteractive.com\">Full Stop 2.0<\/a>.<\/p>\n<p>With our maiden voyage to SXSW looming, we felt the timing was right for a redesign. Our revised site formally lifts the veil on a new identity that\u2019s been hinted at in recent side projects: the roundel. A more mark-like extension of the \u201cfull stop\/period\u201d of our original identity, we\u2019ve paired it with a weathered aesthetic and rotating vintage illustrations of Pittsburgh, our hometown. We\u2019ve upgraded from Georgia to Minion Pro (Typekit, of course), and Futura Bold is now <code>@font-face<\/code> (from MyFonts) instead of sIFR. Still small, like us, just one page (plus a portfolio page for displaying not-yet-live or behind-a-login-wall projects), the new site allows us to showcase our completed websites and give side projects and upcoming work a bit more attention. We hope you like it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first Full Stop site introduced us to the world. Designed in the months leading up to our launch, it had the visual hallmarks of a young company with bold ideas: it was big, bright, and brash. Eighteen months later, we\u2019re a little older, a little wiser, and thankfully, a little more established. It was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[35,33],"_links":{"self":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1901"}],"collection":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/comments?post=1901"}],"version-history":[{"count":5,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1901\/revisions"}],"predecessor-version":[{"id":1906,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1901\/revisions\/1906"}],"wp:attachment":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/media?parent=1901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/categories?post=1901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/tags?post=1901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}