{"id":1422,"date":"2011-01-11T10:07:29","date_gmt":"2011-01-11T15:07:29","guid":{"rendered":"http:\/\/www.fullstopinteractive.com\/blog\/?p=1422"},"modified":"2011-01-11T10:07:29","modified_gmt":"2011-01-11T15:07:29","slug":"the-perils-of-search","status":"publish","type":"post","link":"https:\/\/fullstopinteractive.com\/blog\/2011\/01\/the-perils-of-search\/","title":{"rendered":"The Perils of Search."},"content":{"rendered":"<p><span class=\"first-letter\">S<\/span>ome <a href=\"http:\/\/www.contrast.ie\/blog\/recall-versus-recognition-for-search\/\">common-sense advice from Des Traynor on search<\/a> that&#8217;s all too commonly ignored:<\/p>\n<blockquote><p>I\u2019m not saying that Search is wrong, far from it. It\u2019s by far the quickest way to get your customers where they want to go, provided they know where they\u2019re going, and you can take them there.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Some common-sense advice from Des Traynor on search that&#8217;s all too commonly ignored: I\u2019m not saying that Search is wrong, far from it. It\u2019s by far the quickest way to get your customers where they want to go, provided they know where they\u2019re going, and you can take them there.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[20],"_links":{"self":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1422"}],"collection":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/comments?post=1422"}],"version-history":[{"count":2,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions"}],"predecessor-version":[{"id":1424,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1422\/revisions\/1424"}],"wp:attachment":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/media?parent=1422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/categories?post=1422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/tags?post=1422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}