{"id":1022,"date":"2010-03-31T08:53:22","date_gmt":"2010-03-31T12:53:22","guid":{"rendered":"http:\/\/www.fullstopinteractive.com\/blog\/?p=1022"},"modified":"2010-03-31T08:53:22","modified_gmt":"2010-03-31T12:53:22","slug":"real-time-was-so-yesterday-meet-location","status":"publish","type":"post","link":"https:\/\/fullstopinteractive.com\/blog\/2010\/03\/real-time-was-so-yesterday-meet-location\/","title":{"rendered":"Real-time Was So Yesterday. Meet Location."},"content":{"rendered":"<p><span class=\"first-letter\">I<\/span> rarely leave my house. Checking into Quiznos on Foursquare (when it works) is about as adventurous as I get. ((I hope you understand I&#8217;m exaggerating for dramatic effect here.)) I do, however, see massive opportunity around location data.<\/p>\n<p>There&#8217;s a real value me, and by extension most other people, in my phone \/ computer \/ myriad Internet accounts knowing where I am right now and where I am planning to be. It should go without saying that where there&#8217;s value, there&#8217;s money to be made. Perhaps the simplest way is targeted advertising. I suspect, though, that there&#8217;s room for services that charge money as well.<\/p>\n<p>But don&#8217;t take my word for it. Robert Scoble has two visionary posts up this week, &#8220;<a href=\"http:\/\/scobleizer.com\/2010\/03\/25\/malleable-social-graphs-and-mini-mobs-why-facebook-could-destroy-foursquare-with-one-check-in\/\">Malleable social graphs and mini-mobs: why Facebook could destroy Foursquare and Gowalla with one check in<\/a>&#8221; and &#8220;<a href=\"http:\/\/scobleizer.com\/2010\/03\/31\/are-location-geeks-at-where-2-0-off-the-path-to-real-money\/\">Are location geeks at Where 2.0 off the path to real money?<\/a>&#8221;<\/p>\n<p>Just remember, the Scobleizer lives pretty far out on the bleeding edge, so while his ideas are valuable, we aren&#8217;t there yet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I rarely leave my house. Checking into Quiznos on Foursquare (when it works) is about as adventurous as I get. ((I hope you understand I&#8217;m exaggerating for dramatic effect here.)) I do, however, see massive opportunity around location data. There&#8217;s a real value me, and by extension most other people, in my phone \/ computer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[35,49,73],"_links":{"self":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1022"}],"collection":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/comments?post=1022"}],"version-history":[{"count":1,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1022\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/posts\/1022\/revisions\/1023"}],"wp:attachment":[{"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/media?parent=1022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/categories?post=1022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fullstopinteractive.com\/blog\/wp-json\/wp\/v2\/tags?post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}